Based on the reading materials, I did a SWOT analysis for both advertising media. Not a very complete one, but at least a start for my future essay.
Fam, K.S., Waller, D.S. and Henry, J. (2007) Effects and future of the Internet on the Malaysian Advertising Industry. International Journal of Business and Society. 8 (2). pp. 13-24. [Online] Available at: http://epress.lib.uts.edu.au/research-publications/bitstream/handle/10453/10367/2008008511OK.pdf?sequence=1 [Accessed: 7 December 2013].
Malaysian Communications and Multimedia Commission (MCMC). (2006) Analysis of Adex Size and Trend in Malaysia. Cyberjaya: MCMC. [Online] Available at: http://www.skmm.gov.my/skmmgovmy/files/attachments/Analysis_Adex_Size08.pdf [Accessed: 10 December 2013].
Lasune, S. (2011) 'Advertising Media'. In: S.Y.B.A./ S.Y.B.Com. Advertising. Mumbai: University of Mumbai. pp. 37-61. [Online] Available at: http://www.mu.ac.in/myweb_test/sybcom-avtg-eng.pdf [Accessed: 10 December 2013].
Forbes. (2012) Print is Dead? Not so Fast. 28 June 2012. [Online] Available at: http://www.forbes.com/sites/thesba/2012/06/28/print-is-dead-not-so-fast/ [Accessed: 30 December 2013].
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