Thursday, 17 July 2014

Thesis statement and outline proposal

Thesis statement proposals: 
1. To propagandise or to support: how international and local news media's intention leads to its news presentation on religious censorship
2. The hidden agenda of international and local news media on religious censorship
3. International and local news media's intention on religious censorship: flare up or cool down?

*No. 3 seems to be better, I think



Essay objective:

To convince readers that international and local news media have a vast difference in reporting about religious censorship based on the textual and image analysis of the same news. 

In this case, international newspaper The Guardian (G) flares things up while local newspaper Sin Chew Daily (SC) cools things down when reporting about the Ultraman The Ultra Power comic book ban in Malaysia.



Argument:

1. news coverage, arrangement of content
    - G: out of 13 paragraphs, 5 talks about the Catholic church case, another issue regarding religious censorship in Malaysia (ends with sentences about Catholic church)
    => G has the intention of relating the Ultraman issue with the Catholic church case

    - SC: included 4 straight news (1 official statement from the Home Ministry, 3 Chinese politicians' opinion regarding the issue) and 1 editorial attributing full responsibility to the translator for irresponsible use of translation programme

    => SC in general has a balanced and rational view on the issue (included the ban reasons, voices of disagreement and the root cause of the problem)


2. analysing word choices and tone

    (A) general word choices and tone
    - G: similar to the broadsheet format, the paper tends to be formal, thus, less emotive language or extreme words are used to criticise the Home Ministry's decision for both the Ultraman and Catholic church case
       ~ eg. "... raised religious tensions in the majority Muslim country."
                 "The decision has led to a widespread ridicule among Malaysian Facebook and Twitter users..."
                 " a much-criticised law that gives authorities wide-ranging powers over printed material..."
       ~ their language is more neutral if compared to other international news media such as TIME: "A Japanese superhero is apparently destroying Malaysia", "The Ultraman ban is the latest example of growing hard-line religious conservatism under the country's United Malays National Organization-led government."
    => G is discreet in their intentions and uses euphemism to show their disapproval on the matter

    - SC: being a broadsheet, the adapted writing style is similar to G when reporting straight news, voices of disagreement are presented in a moderate tone which sounds like suggestions/discussions rather than direct condemnation 

       ~ examples refer to SC headlines and Semiotic analysis with Daniel Chandler (Part 1): Table/ Responsibility/3

       ~ in editorial, the applied tone is more ironic, criticising and almost unreservedly blaming the translator for the 'innocent death' of Ultraman 

       ~ examples refer to Semiotic analysis with Daniel Chandler (Part 1): Table/ Responsibility/1

    => SC is somewhat being discreet too, but with the intention of cooling down the whole issue: the paper started with a report from the Home Ministry, followed by moderate voices of disagreement to pacify the readers and then an indiscreet outburst towards the translator to generate the feeling of incrimination towards the translator, in turn diverting the readers' attention away from the Home Ministry and its decision on Ultraman The Ultra Power. 


    (B) Leader of UMNO Youth Khairy Jamaluddin's "What wrong did Ultraman do?" (refer to Semiotic analysis with Daniel Chandler (Part 1): Table/ Human interest/2

    - both newspapers' different word choice lead to different interpretations on Khairy's tweet: G sends out the feeling that Malaysian social media and Khairy are mocking the Home Ministry whereas SC suggests confusion regarding the ban decision
    => G tries to imply that there is more tension between Malaysian social media and the government compared to SC 


3. image analysis (images refer to Semiotic analysis with Daniel Chandler (Part 1): Table/ Human interest

    - G:
       ~ location: a shop in Karak = a local everyday scene in Malaysia
       ~ Ultraman figure balloons = one of children's favourite toys = childhood memories/companion
       ~ many Ultraman balloons hanging openly = Ultraman is famous and its merchandises are easily available/purchasable
    => G tries to generate the feeling of sympathy among their readers towards Ultraman, and transfer the same feeling to the Catholic church and their publication, Herald (both share the same faith of being banned under the Printing Presses and Publication Act), in turn, a feeling of disapproval towards the Home Ministry for forbidding the use of "Allah" by non-Muslims

    - SC (photo montage):

       ~ a social media image showing the controversial line in Malay together with its matching Ultraman synopsis in English = a comparison between Malay translation and original English version
       ~ beheaded Ultraman figurine = brutal execution of Ultraman? = the banning of Ultraman being a cruel act?
       ~ "Do you know why ULTRAMAN got banned? ... because someone decided to use Google Translator." (in English) = the "someone" and Google Translate is the cause of the Ultraman ban
       ~ ""Someone doesn't know Japanese but used Google Translate, in the end... Ultraman died wrongfully." (in Chinese) = Ultraman's undeserved ban was due to the ignorant use of Google Translate by the translator
    => SC also tries to generate the feeling of sympathy towards Ultraman but also great annoyance towards the translator, hence, divert the rage to the translator, reducing the tension between non-Muslims and the government


4. information not mentioned in the news

    - G: 
       ~ did not report about the root cause of the Ultraman issue 
    => G's priority seems to be on religious censorship especially the Catholic church issue and the use of "Allah" by non-Muslims (freedom of expression and religion)
        
    - SC: did not mention the conflict between the Catholic church and the government
    => SC understands the sensitivity of the Catholic church case and does not want the readers to see the Ultraman issue as another case of religious censorship, but rather, a cause and effect of faulty translation 

    - both newspaper did not cover the Malaysian Muslim civillians' response
    => G: the paper intends to represent the reality of the Catholic church in Malaysia, thus, reporting more from the Catholics church's point of view
    => SC: the paper intends to cool down the situation, hence, not reporting the Muslim's response as they most probably support the book ban (further explanation to refer  Semiotic analysis with Daniel Chandler (Part 2): Q&A 3)  


5. target market

    - G: an international British newspaper targeted to international progressive readers
    => cares about the global trends and news, would like to explore the Ultraman issue in a bigger picture, hence, its relationship to the Catholic church issue

    - SC: a Malaysian Chinese mainstream newspaper targeted to local Chinese community       
    => understands the importance of unity among all religions in Malaysia, thus avoids reports that would further provoke or raise religious tensions among Muslims and non-Muslims in Malaysia


Conclusion:

The Guardian shows intention of flaring up the news by relating the Ultraman ban to a bigger religious censorship issue. However, the techniques used are discreet and subtle. 
Sin Chew Daily tries to cool down the whole situation by diverting the readers' attention to the root cause of the issue to maintain the unity of Malaysians.

Wednesday, 9 July 2014

Essay framework proposal

Question 1: Analyse in detail the coverage of a single story, comprising of text and images, in two contrasting newspapers or magazines, one of which should be a South East Asian publication. Compare and contrast the techniques used and the target market for each sample.

Guardian and Sin Chew Daily: the banning of Ultraman The Ultra Power

Introduction

The banning of Ultraman The Ultra Power

Objectives and significance of study

Methodology
- extent of coverage
- news source
- news frames

- target market analysis

- social semiotic analysis

Research findings 
- answer for Daniel Chandler's Question 1-4

Discussion
answer for Daniel Chandler's Question 5-8

Conclusion

References 

Appendix

Semiotic analysis with Daniel Chandler (Part 2)

Answering questions...
1. What does a purely structural analysis of the text downplay or ignore?
    The significant contents that varies between the two newspapers are:
    (a) the connection to the Catholic church case AND
    (b) translator using Google Translate, translation from 'God' to 'Allah'
    
    My guess on their intentions:
    - The Guardian did not talk about (b) because the paper do not want the audience to divert their attention to faulty translation but to focus on religious censorship/violation of freedom of religion and expression (in this case, the ban of using 'Allah' by non-Muslims)
    - Sin Chew Daily did not talk about (a) because the paper do not want to further provoke religion tensions among Malaysians like this

2. Who created the sign? Try to consider all of those involved in the process.

3. Whose realities does it represent and whose does it exclude?  
    The Guardian:
    -  represented
       (a) the Catholics church in Malaysia 
    - excluded
       (a) the common Muslim civilians (excluding social media)
       (b) the involved publisher and printer**

    Sin Chew Daily:
    - represented
      (a) the Home Ministry of Malaysia
      (b) the Chinese community 
      (c) the Printing Presses and Publication community 
    - excluded
      (a) the Christians
      (b) the common Muslim civilians (excluding social media)*
      (c) the involved publisher and printer**

* having said that the two newspapers did not represent the common Muslim civilians, Sin Chew Daily somewhat included their reality by excluding them from the news coverage (similar to local Malay language newspaper Sinar Harian (1, 2, 3) which covered nothing but the official statements from the Home Ministry and BERNAMA, might be suggesting that the common Muslim civilians share the same opinion as the Home Ministry: not so much about 'Allah' being used by non-Muslims but equating Ultraman with Allah is inappropriate and thus the book should be banned)


** it was reported by local newspapers The Star and The Malay Mail Online that the Home Ministry could not locate the involved publisher and printer, thus it is logical to expect no reality from this particular side

4. For whom was it intended?
    The Guardian: 
    - international readers especially those who are concerned about religious expression and censorship as well as minority rights

    Sin Chew Daily:

    - Malaysian Chinese community, the Printing Presses and Publication community as well as people who prefer newspapers function as both surveillance and correlation

5. How do people differ in their interpretation of the sign? Clearly this needs direct investigation.
    - I got confused with Question 6...

6. On what do their interpretations seem to depend?
    Newspaper:
    - brand and reputation
    - ideology/political stance
    - purpose/intention of the news
    - types of news (straight news, editorials, columns, letters, opinions)
    - news source
    - news frames
    - language usage, tone, writing style

    The reader:
    - attributes: demography (age, gender, race, religion, education level, working status)/interest and lifestyle/ideology and belief/cultural influence
    - knowledge about the news topic
    - intention of reading the news

    External factors before, during and after reading the news:
    - people/happenings/environmental changes (social, political, economical) around the reader

7. Illustrate, where possible, dominant, negotiated and oppositional readings.
    Refer to Semiotic analysis with Daniel Chandler (Part 1)

8. How might a change of context influence interpretation?
    This, again, something I am not too sure about...

______________________________________________________________________________

References:
BERNAMA (2014a) Arson attempt on eighth church (update)The Star Online. 11 January 2014. [Online] Available at: http://www.thestar.com.my/story.aspx/?file=%2f2010%2f1%2f11%2fnation%2f20100111115311&sec=n [Accessed: 9 July 2014].

BERNAMA (2014b) [Home Ministry banned Ultraman The Ultra Power book]. Sinar Harian. 6 March 2014. (In Malay) [Online] Available at: http://www.sinarharian.com.my/semasa/kdn-haramkan-buku-ultraman-the-ultra-power-1.257629 [Accessed: 26 June 2014].

BERNAMA (2014c) [Ultraman The Ultra Power can damage faith]. Sinar Harian. 7 March 2014. (In Malay) [Online] Available at: http://www.sinarharian.com.my/semasa/ultraman-the-ultra-power-boleh-rosak-akidah-1.258030 [Accessed: 26 June 2014].

Chandler, D. (2013) D.I.Y. semiotic analysis: advice to my own students. Semiotics for Beginners. [Online] Available at: http://users.aber.ac.uk/dgc/Documents/S4B/sem12.html [Accessed: 15 June 2014].

Lim, I. (2014) Ultraman book ban: phantom publisher forced our hand, claims ministry. The Malay Mail Online. 8 March 2014. [Online] Available at: http://www.themalaymailonline.com/malaysia/article/ultraman-book-ban-phantom-publisher-forced-our-hand-claims-ministry [Accessed: 26 June 2014].

Sinar Harian (2014) [The banning reason of Ultraman The Ultra Power]. Sinar Harian. 7 March 2014. (In Malay) [Online] Available at: http://www.sinarharian.com.my/semasa/punca-komik-ultraman-the-ultra-power-diharamkan-1.257879 [Accessed: 26 June 2014].

The Star Online (2014b) Book banned but Ultraman can power onThe Star Online. 8 March 2014. [Online] Available at: http://www.thestar.com.my/News/Nation/2014/03/08/Book-banned-but-Ultraman-can-power-on-Ministry-Usage-of-word-Allah-can-confuse-kids/ [Accessed: 13 June 2014].

University of Kentucky (2001) Functional approach to mass communication theory. Honors: Communication Capstone. Spring 2001 Theory Workbook[Online] Available at: http://www.uky.edu/~drlane/capstone/mass/functional.htm [Accessed: 9 July 2014].

Tuesday, 8 July 2014

Semiotic analysis with Daniel Chandler (Part 1)

** commented on Shi Jun's and John's blog (29/6/14)
    - suggested definition and reading material, respectively
______________________________________________________________________________

As promised, I'm here to tryout one of Daniel Chandler's semiotic analysis methods on the two newspapers.

Social semiotics
1. What does a purely structural analysis of the text downplay or ignore?
2. Who created the sign? Try to consider all of those involved in the process.
3. Whose realities does it represent and whose does it exclude?
4. For whom was it intended?
5. How do people differ in their interpretation of the sign?
6. On what do their interpretations seem to depend?
7. Illustrate, where possible, dominant, negotiated and oppositional readings.
8. How might a change of context influence interpretation?

I chose social semiotics as my analysis method because 
1. The Guardian and Sin Chew Daily have similar writing style
    - being a Berliner (an alternative to a broadsheet) and a broadsheet respectively, it is easy to find similarities (formal, serious and sophisticated approach, with the usage of complex sentences and statistics...) but is hard to identify their differences unless when compared to a tabloid (informal, uses puns, alliteration, colloquial language, short sentences, focuses on human interest and often exaggerates for effect)

2. I feel that in order to understand a news as a whole, one should not just focus on its end-product (the news itself) but also the process of production 
    - how did this news end up using this particular structure or in other words, why did the newspaper apply this specific structure to the news?
    - in this case, audience interpretation, authorial intentions, cultural , social, economical and political context come into play

______________________________________________________________________________

I'm not very sure what a purely structural analysis of text is. However, I found out about news frames from Semetko and Valkenburg as well as Yong and Ahmad Ishak and I think it should be suitable for me to use these news frames: responsibility, human interest, conflict, consequences, moral and others to answer Daniel Chandler's social semiotics questions.

In the following tables, I should be able to answer Question 1, 2, 7

* translated from Chinese to English

- both newspaper used this frame quite frequently, however, responsibility was attributed differently
- in The Guardian, responsibility was attributed somehow vaguely to the government (not only towards Ultraman but also the Catholic church issue) while Sin Chew Daily suggested a shared responsibility between the translator and the government (solely based on the Ultraman issue)


* translated from Chinese to English

- both newspapers used the human interest frame to "emotionalise" the news, but in a very subtle manner, this tendency correlates with other broadsheet format newspapers which do not personalise or dramatise news

- both newspapers applied the human interest frame to generate different emotions
- The Guardian appeared wanting the readers to sympathise the non-Muslims (in this case, the Catholic church in Malaysia) and Ultraman as well as generate doubt as they were affected by the Printing Presses and Publication Act
- The Guardian also expressed some kind of sarcasm by reporting responses from social media, including the youth and sports minister, Khairy Jamaluddin (note the sentence "...widespread ridicule... including")
- Sin Chew Daily also mentioned Khairy but because of the words used in the sentence, the paper appeared wanting to express the people's confusion rather than sarcasm
- Sin Chew also wanted to generate the feeling of disapproval towards the translator's use of Google Translate or Google Translate the programme itself, at the same time, sympathy towards Ultraman 


* translated from Chinese to English
** both newspaper did not use the moral news frame

- similar to most serious and sober newspapers, both newspapers used the conflict and consequences frame regularly in their news
- the Catholic church case weighed heavily in The Guardian (5 out of 13 paragraphs were about the case), being mentioned in all four news frames, why? 
- Sin Chew Daily tend to report from a more local, Chinese community perspective: the voices of disagreement from Chinese political figures, the effects on local bookshops following the banning of the Ultraman comic book

______________________________________________________________________________

References:
Chandler, D. (2013) D.I.Y. semiotic analysis: advice to my own students. Semiotics for Beginners. [Online] Available at: http://users.aber.ac.uk/dgc/Documents/S4B/sem12.html [Accessed: 15 June 2014].

Gambles, H. (1998) A semiotic analysis of a newspaper story. [Online] Available at: http://www.aber.ac.uk/media/Students/hlg9501.html [Accessed: 15 June 2014].


Semetko, H.A. and Valkenburg, P.M. (2000) Framing European politics: a content analysis of press and television news. Journal of Communication. 50 (2). pp. 93-109. 

Yong, L.F. and Ahmad Ishak, MD.S. (2010) Covering religious conflict in Malaysia: how Sin Chew Daily framed the Lina Joy controversy. Malaysian Journal of Media Studies. 12 (2). pp. 11-22. [Online] Available at: http://jpmm.um.edu.my/filebank/articles/2728/JPMM2010_No2_FinalYongLaiFong.pdf [Accessed: 6 July 2014].


Monday, 30 June 2014

Compare and contrast: target market

There is a close relationship between newspapers and their target audience.
The way a news is presented depends on the newspaper's intention:
(a) to reflect opinions/attempt to appeal to a certain target group (thus, fulfilling the needs and interests of the target audience), and/or
(b) to form opinions/attempt to influence/direct the readers (thus, contain specific semiotic codes and signs).

Hence, I did some background research on the chosen newspapers in order to understand better.




Findings
1. The Guardian: The fact that Christians constitute more than two third of the Britain population (although mainly Anglicans), and this is a newspaper that takes the liberal stance which tends to focus more on individual rights and freedom, it is unsurprising that the newspaper tie this issue to the 2007 case where a Catholic church is barred from using "Allah" in its publications, showing concerns of the religious tensions under the Printing Presses and Publications Act in Malaysia

2. Sin Chew Daily: a Chinese Malaysian newspaper, showed more local images and interviewed a few Chinese politicians (from both the ruling government and opposition) to portray the local lifestyle and suggest how the Chinese community generally view on this matter

______________________________________________________________________________


References:
AdQrate Media Exchange. (2014) Sin Chew Daily | Newspaper[Online] Available at: http://adqrate.com/newspaper/details?id=34&type=1 [Accessed: 27 June 2014].

Guardian Media (2014a) Guardian print readers. [Online] Available at: http://advertising.theguardian.com/guardian-print-readers/ [Accessed: 27 June 2014].


Guardian Media (2014b) Print reader profile. [Online] Available at: http://image.guardian.co.uk/sys-files/Guardian/documents/2012/08/22/Printreaderprofile.pdf?guni=Article:in%20body%20link [Accessed: 27 June 2014].

Guardian Media (2014c) Audience profiles by platform ppt. [Online] Available at: http://image.guardian.co.uk/sys-files/Guardian/documents/2012/05/14/Guaaudprofile2.ppt?guni=Keyword:feature-special%20main-2%20main%20trailblock:Editable%20trailblock%20-%20feature:Position1:sublinks [Accessed: 29 June 2014].

Guardian Media (2014d) Guardian website traffic and users. [Online] Available at: http://advertising.theguardian.com/guardian-website-traffic-users/ [Accessed: 28 June 2014].

Ipsos MORI (2005) Voting intention by readership quarter 1 2005. [Online] Available at: http://www.ipsos-mori.com/researchpublications/researcharchive/poll.aspx?oItemId=580 [Accessed: 27 June 2014].

Sin Chew Media Corporation Berhad. (2005)  Sin Chew Annual Report 2005. [Online] Available at: http://cdn1.i3investor.com/my/files/dfgs88n/2005/08/30/1449561638-1949415038.pdf [Accessed: 28 June 2014].

Sunday, 29 June 2014

Compare and contrast: contents and images

Compare and contrast chart on contents of the two newspapers
** The Guardian had its coverage in the form of straight news while Sin Chew Daily had 4 in the form of straight news, 1 editorial (Malay version of Ultraman The Ultra Power banned. all because of translator's fault from "God" to "Allah")




Comparing images of both newspapers (captions included)



Findings about the images
1. both newspapers showed Ultraman toys/merchandises for children in the Malaysian scene (refer to captions)
2. Sin Chew had more images, including one from the social media platform showing the controversial line from Ultraman The Ultra Power

Saturday, 28 June 2014

Question 1 it is

After some considerations, I've finally decided to pick Question 1 as my essay question.

Question 1: Analyse in detail the coverage of a single story, comprising of text and images, in two contrasting newspapers or magazines, one of which should be a South East Asian publication. Compare and contrast the techniques used and the target market for each sample.


Requirements:

1. choose 2 newspapers OR 2 magazines with the same story which have both text and image (with one a South East Asian publication) 
2. compare and contrast (similarities and distinctive features) between the two:
   (a) techniques
   (b) target audience

The news I've chosen is about the banning of Ultraman comic book over the usage of "Allah" by the Home Ministry of Malaysia. It is found in the world news section in The Guardian, an international British newspaper and the national news section in Sin Chew Daily, a Malaysian Chinese newspaper. Both coverage are online versions.


The Guardian (7 March 2014): 

Malaysia censors Ultraman comic for 'irresponsible use of the word Allah'
AND
Sin Chew Daily (7 March 2014): 
1. Home Ministry: Only the Malay version of Ultraman The Ultra Power is banned. Ultraman did not break the law*
2. MCA: the statement 'threaten public safety' is not justified. "should instill positive values of Ultraman"*
3. "The explanation of banning Ultraman is ridiculous". Gerakan: Home Ministry should reconsider the decision*
4. Loke Siew Fook: improper wordings should be amended. 'what wrong did Ultraman do?'*
5. Malay version of Ultraman The Ultra Power banned. all because of translator's fault from "God" to "Allah"*
* translated from Chinese to English

The reason of me choosing this particular news is because it is interesting to know how and why different newspapers (in this case: different country, different language) chose different approach/techniques to report about religion-related media censorship, which is quite a sensitive issue in Malaysia.

eg. merely facts to inform OR uncover more details to inform or to clarify OR including other issues or information to distract or to provoke?

In the coming posts, I'll do 

1. a simple compare and contrast on the newspapers' contents and images 
2. compare and contrast between target audience and the contents of both newspapers
3. social semiotic analysis guided by Daniel Chandler

______________________________________________________________________________

References:
Sin Chew Daily (2014a) [Home Ministry: Only the Malay version of Ultraman The Ultra Power is banned. Ultraman did not break the law]. Sin Chew Daily. 7 March 2014. (In Chinese). [Online] Available at: http://news.sinchew.com.my/node/352794?tid=1 [Accessed: 26 June 2014].

Sin Chew Daily (2014b) [MCA: the statement 'threaten public safety' is not justified. "should instill positive values of Ultraman"]. Sin Chew Daily. 7 March 2014. (In Chinese). [Online] Available at: http://news.sinchew.com.my/node/352796?tid=1 [Accessed: 26 June 2014].

Sin Chew Daily (2014c) [The explanation of banning Ultraman is ridiculous". Gerakan: Home Ministry should reconsider the decision]. Sin Chew Daily. 7 March 2014. (In Chinese). [Online] Available at: http://news.sinchew.com.my/node/352802?tid=1 [Accessed: 26 June 2014].

Sin Chew Daily (2014d) [Loke Siew Fook: improper wordings should be amended. 'what wrong did Ultraman do?']. Sin Chew Daily. 7 March 2014. (In Chinese). [Online] Available at: http://news.sinchew.com.my/node/352805?tid=1 [Accessed: 26 June 2014].

The Guardian (2014) Malaysia censors Ultraman comic for 'irresponsible use of the word Allah'. The Guardian, 7 March 2014. [Online] Available at: http://www.theguardian.com/world/2014/mar/07/malaysia-censors-ultraman-comic-allah [Accessed: 26 June 2014].

Xu, J.J. and Wan, Q.S. (2014) [Malay version of Ultraman The Ultra Power banned. all because of translator's fault from "God" to "Allah"]. Sin Chew Daily. 7 March 2014. (In Chinese). [Online] Available at: http://news.sinchew.com.my/node/352818 [Accessed: 26 June 2014].